As we all know today most of the networking and communication happens throughout the social media that are available. Most of the fortune companies like Coca Cola, Nike and the others that I do not have to mention here since we all recognize them, have some secrets that make them very visible and interactive with the community on the different social media available today. As a interested member of any part of the community you should research and act upon these tools and techniques that you find online so on the other end of the day you will optimized your company, service and or product.

Today I’m going to talk about four secrets that are used by the fortune companies to optimize and recognize their brand on the social media. First secret is what they call “value exchange”, value exchange advertising is when you offer the Facebook users and other social media users and exchange for their engagement with you page or website, for example giving them Facebook credit for interacting with your products and services. The second secret is “seed virality” meaning that for your video, service or product to go viral you have to  put in this “value exchange” so in the end you can have free advertisement from the users that already exchanged different values with you. On average one Facebook user that likes a page or a link, it will bring around 130 others people to that post. Now the third secret is “Facebook like leverage”, after gathering all these different likes and views from Facebook on value exchange and seed virality, you need to put them to use. Use them by adding and promoting different products and videos to those people that already showed interest on your brand. This is not only easy to do but is also the easiest way for one to accept another product or service of yours if they already have accepted a different one.